Introducing Litman's Lens
Seeing what matters
Everyone’s scrolling, swiping and scanning. Few are truly seeing.
In a world of infinite scroll and instant commentary, attention isn’t scarce. But intention is.
We’re surrounded by noise, trends, AI and algorithms. But clarity? That’s still rare.
Welcome to Litman’s Lens. My way of cutting through the blur. A place to zoom in on the creative signals, brand behaviours, and quiet decisions that shape how the world feels, and what gets built next.
If you’re trying to make sense of modern brand expression, whether you’re building something of your own, shaping strategy, or sharpening your eye - this lens is for you.
What is Litman’s Lens?
A signal-first editorial platform about how brands show up, how meaning gets made, and what today’s details say about tomorrow.
All filtered through a sharp personal lens, grounded in strategy, cultural fluency and an eye for design.
Who it’s for:
You’ll feel at home here if you’re part of the growing community that lives at the intersection of:
Strategy, brand, and innovation - at agencies or on the brand side
Design and creative direction - where taste meets systems
Emerging tech and product thinking - with a need for cultural clarity
Cultural analysis and early adoption - allergic to sameness, drawn to signals
Whether you’re a founder, marketer, strategist, designer, or creative leader - this is for people who don’t just chase trends but decode, remix, and act on them.
Topics of interest:
Signals and sensory design
The visual, verbal, and visceral decisions that shape perception
(Uniqlo, Loewe and Aesop)
Strategy through action
Brand behaviour as strategy, not just storytelling
(elf, Erewhon and Vacation)
Long-term brand equity building
(Nintendo and Lego)
Form, format and flex
Timeless design and aesthetic codes
(Rimowa, Leica and Muji)
Format innovations
(Nespresso Pods, Liquid Death, Spotify Wrapped)
Everyday objects, collabs and drop mechanics that act as social signals
(Merch, museum tote bags)
Creative systems in the wild
Smart branding, packaging & creative infrastructure in the wild
(REKT, Notion, Oatly)
It’s not about chasing trends. It’s about understanding why certain things resonate and how they endure.
How that will look:
✳️ Flagship essays — deep dives on brand behaviour and design intelligence
🔍 Visual frameworks — decoding the structure, symbolism and strategy
🟥 Quote cards — short, sharp, shareable insight pulls
📸 Signal scans — tracking what’s surfacing and why it sticks
Why subscribe?
Whether you’re here for sharp frameworks, cultural clarity, or a smarter take on how brands behave - Litman’s Lens will help you think more critically, spot what matters faster, and build with more taste.
Launching soon:
The Icons Series
Brand signatures that endure
(Rimowa, Leica, LEGO, Nintendo etc)
Genius Moves
Creative tactics that reshaped categories
(Birkin waitlist, Spotify Wrapped, Apple’s white earbuds)
Brand Signals
Quick hits on what’s getting noticed and why it matters,
(from packaging and platform behaviour to personality-driven flexes)
Why this even exists
I’ve spent 15+ years at the intersection of creativity, strategy, and emerging platforms, helping brands navigate what’s next.
But this isn’t just a collection of thoughts. It’s a way of seeing.
I don’t follow trends blindly. I investigate them.
I don’t chase every new thing. I study what it means.
I don’t tell people what to think. I help them see differently.
Because:
In a landscape of sameness, discernment is a superpower
In a culture driven by speed, I value thoughtfulness
In a future shaped by automation, taste remains deeply human
What we choose to notice matters.
Perspective isn’t just what we see - it’s how we frame it.
LOOK CLOSER.
THINK SHARPER.
STAY CURIOUS.
CHOOSE OPTIMISM.
What you see becomes what you believe.
What you believe shapes what you build.
Litman’s Lens
A sharper view of brands, creativity, and what’s next.
Subscribe if you’re ready to trade noise for signal - and want to see what matters.
