In a world of infinite scroll and instant commentary, what I choose to notice keeps me endlessly curious.
Because attention is no longer scarce, but intention is.
We’re surrounded by noise, trends, AI, and algorithms.
But clarity? That’s still hard to find.
Everyone is scrolling, swiping, and scanning.
Few are truly seeing.
Litman’s Lens is my attempt to see more clearly.
To decode the landscape.
To filter signal from noise.
To spotlight the shifts that actually shape what comes next.
Not the distractions. Not the hype.
But the patterns, tensions, and creative signals that matter.
It’s a place to zoom in on the brand behaviours, aesthetic choices and quiet decisions that shape how the world feels, and what gets built next.
If you’re trying to make sense of modern brand expression - whether you’re building something of your own, shaping strategy, or sharpening your eye - this lens is for you.
What is Litman’s Lens?
A signal-first editorial platform about how brands show up, how meaning gets made, and what today’s details say about tomorrow.
All filtered through a sharp personal lens - grounded in strategy, cultural fluency, and an eye for design.
Who it’s for
You’ll feel at home here if you’re part of the growing community that lives at the intersection of:
Strategy, brand, and innovation — at agencies or on the brand side
Design and creative direction — where taste meets systems
Emerging tech and product thinking — with a need for cultural clarity
Cultural analysis and early adoption — allergic to sameness, drawn to signals
Whether you’re a founder, marketer, strategist, designer, or creative leader — this is for people who don’t just chase trends.
They decode, remix, and act on them.
Topics of interest
🧠 Signals and sensory design
The visual, verbal, and visceral decisions that shape perception
(Uniqlo, Loewe, Aesop)
🎯 Strategy through action
Brand behaviour as strategy, not just storytelling
(e.l.f., Erewhon, Vacation)
Long-term equity building
(Nintendo, LEGO)
📦 Form, format, and flex
Timeless design, aesthetic codes, and brand mechanics
(Rimowa, Muji, Spotify Wrapped, Nespresso pods, merch)
🧰 Creative systems in the wild
Smart packaging, brand worlds, and creative infrastructure
(Oatly, Notion, REKT)
What you’ll see
✳️ Flagship essays – deep dives on brand behaviour and design intelligence
🔍 Visual frameworks – decoding structure, symbolism, and strategy
🟥 Quote cards – short, sharp, shareable insight pulls
📸 Signal scans – tracking what’s surfacing and why it sticks
Why subscribe
Whether you’re here for sharp frameworks, cultural clarity, or a smarter take on how brands behave:
Litman’s Lens will help you think more critically, spot what matters faster, and build with more taste.
Coming soon
✨ The Icons Series
Brand signatures that endure
(Rimowa, Leica, LEGO, Nintendo)
🧠 Genius Moves
Creative tactics that reshaped categories
(Birkin waitlist, Spotify Wrapped, Apple’s white earbuds)
📡 Brand Signals
Quick hits on what’s getting noticed and why it matters
(From packaging and platform behaviour to personality-driven flexes)
If you’re ready to trade noise for signal, join me by hitting subscribe.
Litman’s Lens. Seeing what matters.
