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Monzo’s book of money: when a bank becomes a brand you want to visit
how Monzo’s soho pop-up turned a book launch into a brand experience
Sep 7
•
Michael Litman
2
July 2025
from poppi to pepsi: how soda is being recoded for the wellness generation
pepsi is seeking to go from sugar villain to gut-health flex with the launch of prebiotic cola
Jul 22
•
Michael Litman
puma x man city: the £1 billion kit deal that changed the game
what football’s biggest brand partnership really signals
Jul 20
•
Michael Litman
1
how blank street designed a coffee brand for the culture feed
a youth-powered, matcha-forward chain that’s less café, more social signal
Jul 19
•
Michael Litman
1
June 2025
Introducing Litman's Lens
Seeing what matters
Jun 26
•
Michael Litman
3
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