Archive - Litman's Lens

from poppi to pepsi: how soda is being recoded for the wellness generation

pepsi is seeking to go from sugar villain to gut-health flex with the launch of prebiotic cola

Jul 22 •

puma x man city: the £1 billion kit deal that changed the game

what football’s biggest brand partnership really signals

Jul 20 •

how blank street designed a coffee brand for the culture feed

a youth-powered, matcha-forward chain that’s less café, more social signal

Jul 19 •

June 2025

Introducing Litman's Lens

Seeing what matters

Jun 26 •

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