Archive - Litman's Lens

Monzo’s book of money: when a bank becomes a brand you want to visit

how Monzo’s soho pop-up turned a book launch into a brand experience

Sep 7, 2025 • Michael Litman

July 2025

from poppi to pepsi: how soda is being recoded for the wellness generation

pepsi is seeking to go from sugar villain to gut-health flex with the launch of prebiotic cola

Jul 22, 2025 • Michael Litman

puma x man city: the £1 billion kit deal that changed the game

what football’s biggest brand partnership really signals

Jul 20, 2025 • Michael Litman

how blank street designed a coffee brand for the culture feed

a youth-powered, matcha-forward chain that’s less café, more social signal

Jul 19, 2025 • Michael Litman

June 2025

Introducing Litman's Lens

Seeing what matters

Jun 26, 2025 • Michael Litman

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